IN FRAGMENTED MOMENTS

2025 GENERAL NORTH AMERICA TREND REPORT 

Research was conducted from November 2024 - December 2024 over a span of 3 weeks.

2024 have been a year of big drastic changes

From public adoption of AI in daily lives, to micro trend cycles, in addition to drastic government changes. There is simply too much to handle for the average person. This deepened the underlying sense of anxiety that already existed since 2023.

The result, is that 2024 felt more like a fragmented memory of many different big events pasted together, rather than a narrative of one’s slice of life.

2025 trends is a story of how people choose to manage, reclaim and enjoy day to day life.

  • All In The Moment

    There's a growing desire for individuals to engage more fully with the present moment. This trend emphasizes real-world sensory experiences and the positive emotions associated with them, such as joy, anticipation, and enthusiasm for active participation in life.


    Relavant:
    Live shows/events, brick and mortar revival, tactility and ASMR, dopamine through objects.

    Demographic:
    GenZ & millennial, ALICE, DINKS

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  • Search for Certainty

    Amidst rapid societal change, individuals are increasingly finding comfort in the permanence of serious literature, a mature approach to spirituality, and the offline innovation of retro technology.

    Relavent:
    Future-Medieval, Legacy & History, Religion, Books, Retro Tech

    Demographic:
    GenZ, Millennials

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  • Sci-Fi Futurism

    Embracing the AI tech boom, innovators are actively pushing creative frontiers to gain early market share. This often impersonal and corporate trend is also shaping a luxury aesthetic and fostering openness towards unconventional, sci-fi design.

    Relavent:
    Space Race Luxury, Alien Machines, AI monitization, Y2K elevated.

    Demographics:
    Middle to upper class
    Millennials, Boomers, FIRE, HIFI, HENRY

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  • Altered Life-paths

    Facing high living costs and job uncertainty, individuals are strategically redefining luxury by prioritizing quality in daily spending, repurposing vintage items, and downsizing for practicality, allowing them to reach life milestones on a budget.

    Relavant:
    Buy It For Life, design for practicality, Make it yourself, food items as status symbol. Multi Jobs.

    Demographic:
    GenZ, Millennials, lower and middle class.

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Key Information & Data Boards