2025 General Trend

All In The Moment

2024

Overall Progression

Mostly playing with color, and shapes. Texture was not as important

Moved from a 2D like appearance to focusing on 3D+ emotional sensation
People’s interest shifted from TV shows, cinematic experiences to in real life event participation.

Joy and Dopamine design in packaging and interior. Focused on color play and super flat graphics.

2025

Connecting with communities through physical sensations and experiences. Dopamine design translated into physical senses via dynamic textures and a wider variety of patterns.

HIGH GLOSS or Super Coarse. No in between.

KEY DATA

For more supporting evidence, feel free to go through the miro board.

Deloit Insights

“Majority of consumers (61%) have attended at least one live event in the last 6 months. The average attendee surveyed went to seven live events in the past six months.”

From ICSC

About 30% of Gen Z consumers said they choose to buy items in person because they get them immediately, followed by 28% who said they prefer in-person shopping because they can see, touch and try the products”

Source: ICSC , news CNBC

IRL
DOPAMINE

This trend is all about textural and sensorial material paired with pattern repeats. Bright primary colors evoke a sense of simplicity and joy. Material choices that can be better experienced in person.

KEY COLORS

Pantone: 319 C

Pantone: Red 032 C

Pantone: 210 C

Pantone: 7486 C

Pantone: 7486 C

More on 2025 trends